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Amidst the overflowing herd of shops selling elephant pants, there is a beacon of curated cool near the Suriyadej roundabout. <a href="https://staging.destinasian.com/travel-guide/thailand/phuket">Phuket</a> native Wisa Thongtan, founder of the resortwear brand Salty, has a sharp eye for well-designed womenswear at reasonable prices. Her multi-brand boutique, <a href="https://www.instagram.com/esphuket/?hl=en?DestinAsian">ES!</a>, exclusively features Thai designers — nearly 50 labels in total, with new drops each season or whenever designers feel the need to share new ideas. There’s currently also a small collection of menswear. The shop has become a sanctuary for emerging Thai fashion brands and for savvy shoppers who want to flaunt Thai resort style while on vacation or back home. Many of the pieces are limited-edition collections, and when you’re barefoot strolling at the beach with your new haul, people will inevitably ask where you bought your look. —<a href="https://destinasian.com/contributor/christopher-wise">Christopher Wise</a>
Open 12:00-19:00 (closed on Tuesday)⁣⁣⁣ 
<a href="https://www.instagram.com/esphuket/?hl=en">instagram.com</a> 
+66 89 924 9429 
<a href="https://www.google.com/maps/place/8+Ratsada+Rd,+Tambon+Talat+Nuea,+Amphoe+Mueang+Phuket,+Chang+Wat+Phuket+83000,+Thailand/@7.8830215,98.3849701,17z/data=!3m1!4b1!4m6!3m5!1s0x305031fb1caf8a2d:0xa6af1ff955aabad9!8m2!3d7.8830162!4d98.387545!16s%2Fg%2F11q2n7j5j7?entry=ttu&amp;g_ep=EgoyMDI2MDQwNi4wIKXMDSoASAFQAw%3D%3D">8 Ratsada Rd, Talat Nuea, Muang, Phuket 83000</a>

ES! in Phuket Town promises a range of eclectic local fashions.

ES!: Local Fashion