Colorful, hip, and boldly contemporary, the Insta-worthy W reinterprets Balinese culture and heritage in unexpected ways.

Southern Bali’s Seminyak area draws countless visitors for its designer boutiques, galleries, lively restaurants, and chic cocktail bars. This buzzing atmosphere sets the stage for W Bali – Seminyak, the only W Hotel in Indonesia. As soon as guests set foot in the indoor-outdoor W Lounge — a relaxed social space that doubles as the lobby — they are immediately greeted with pops of pink-purple hues and whispers of the sea breeze. The overall design carries the concept of a “new scene unseen,” mixing a 21st-century look with elements of Bali’s rich heritage.

The sleek, eye-catching decor that characterizes the public areas also extends to the 233 rooms, suites, and villas. Each one is a tranquil, light-filled private sanctuary that looks out to the ocean or the resort’s tropical gardens. Featuring their own pool and sundeck, the expansive villas come in one- to three-bedroom configurations. You’ll be treated to tech-savvy touches and in-room comforts like Bose speakers, oversize bathtubs, and Bliss Spa bath products no matter which category you book.

Guests can refuel in style at W Bali’s quartet of drinking and dining spots. Sip on summery cocktails or nibble on afternoon tea treats at W Lounge, and unwind at the three-story beachfront Woobar as a DJ spins chill beats to the backdrop of a Seminyak sunset. Mouthwatering dishes await at casual grill restaurant FIRE — the W’s must-visit steakhouse — and Starfish Bloo, an oceanfront venue offering an organic menu inspired by the abundance of both land and sea. The latter is favored by both travelers and expats for its signature Sunday brunch.

Cascading down to Seminyak Beach, the sun-kissed WET deck is centered on multilevel swimming pools inspired by Bali’s rice terraces. The well-equipped fitness center allows guests to stay in shape even on holiday, and another notable feature is the 24/7 AWAY Spa, whose treatments incorporate Asian influences in a playful manner. Facilities here include a Blue Room filled with pure oxygen to set the mood before spa sessions. W Bali also holds true to the brand’s signature Whatever/Whenever service philosophy, ensuring guests can receive whatever they desire whenever they want it, as long as it’s legal.

For more information, visit wbaliseminyak.com.

This article was brought to you by W Bali – Seminyak.