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The Crest Collection Delivers Storied Stay Experiences

Encompassing seven distinctive hotels in Southeast Asia and Europe with their own story to tell, the brand’s stylish outposts pay homage to their locales.

An antique gramophone and travel trunks. Rattan-backed armchairs. Timber shutters and lattice screens painted a masculine dark gray, black-and-white bamboo blinds, potted plants and a wallpaper of vibrant tropical foliage. These are the details that greet guests inside The Robertson House by The Crest Collection, where a custom-made scent featuring clove and nutmeg perfumes the air. The reinvented Singapore property emerged from an impressive tip-to-toe refurb last October.

A shining star among The Ascott Limited’s hospitality brands, The Crest Collection specializes in one-of-a-kind hotels with individual personalities that capture the spirit of the destination. That emphasis on creating a sense of place extends to staff members, too: the General Manager is styled as a Head of the House and master storyteller, enlightening travelers on the qualities of the hotel and how it fits within the wider area. All this is guided by an overarching narrative dubbed The Residence Story.

For example, The Robertson House offers up a 21st-century reimagining of the long-lost home of Dr. J. Murray Robertson, a prominent colonial-era municipal councillor who gave his name to the riverside quay upon which it stands. This backstory informs everything from the retro-chic look of the 336 guest rooms to the cocktails at speakeasy bar Chandu, not to mention the Anglo-Asian cuisine served at Entrepôt, an all-day restaurant with its own shaded terrace.

Another hallmark of The Crest Collection? The club lounge at every property is reimagined as a Reading Room. Nodding to the year Singapore’s National Library was founded, The 1823 Reading Room at The Robertson House offers guests a tranquil 10th-floor spot in which to relax or catch up on work while savoring the views down the Singapore River toward Clarke Quay and the skyscraper-filled CBD. The handpicked books on each table are free to bring back to one’s room or even take home as a souvenir.

The revamped facade of The Robertson House, Singapore.
The revamped facade of The Robertson House, Singapore.
A suite at La Clef Champs-Élysées Paris by The Crest Collection.
A suite at La Clef Champs-Élysées Paris by The Crest Collection.

But Ascott’s The Crest Collection actually started out in 2016 with a trio of Parisian properties named for their proximity to world-famous sights: La Clef Champs-Élysées Paris by The Crest Collection, La Clef Louvre Paris by The Crest Collection, and La Clef Tour Eiffel Paris by The Crest Collection—the latter has been tastefully refurbished ahead of the Paris 2024 Summer Olympics. Elsewhere in France, Château Belmont Tours by The Crest Collection offers holidaymakers a sublime retreat in the scenic Loire Valley, a region known for its fairytale castles and artisanal vineyards.

The hospitality brand expanded to Southeast Asia last year with the launch of not one but three unique properties, including Singapore’s The Robertson House. An ideal base from which to explore the myriad attractions of George Town, The George Penang by The Crest Collection features 92 elegantly appointed rooms and suites, blending modern conveniences with the throwback charm of its UNESCO-listed surroundings. Over in Jakarta, The Grand Mansion Menteng by The Crest Collection is styled as a classic Dutch-colonial residence amid one of the city’s most exclusive neighborhoods, where travelers will find themselves within easy reach of major attractions and downtown shopping malls. Guest quarters here are done up in a contemporary style that incorporates art deco touches. The Crest Collection will soon be adding more locations across Asia and Europe, with upcoming hotels in Bangkok, Hanoi, and Tokyo, not to mention new outposts in Bucharest, London, and Paris, where the brand is opening a fourth luxury property.

Inside the lobby at The Grand Mansion Menteng by The Crest Collection in Jakarta, Indonesia.
Inside the lobby at The Grand Mansion Menteng by The Crest Collection in Jakarta, Indonesia.
The terrace of Château Belmont Tours by The Crest Collection in France’s Loire Valley.
The terrace of Château Belmont Tours by The Crest Collection in France’s Loire Valley.

Celebrate 40 Years of Ascott

The Ascott Limited is marking its 40th anniversary with the Ascott Unlimited campaign, whose dedicated microsite acts as a resource where global travelers can browse the latest updates, offers, and events to take part in: think prize giveaways, a complimentary fourth night, and unmissable discounts throughout the year. Also available on the microsite is an interactive game that lets you win stay vouchers and Ascott Star Rewards (ASR) points. Four decades from opening The Ascott Singapore as the first world-class serviced residence in the Asia-Pacific region, the company now operates more than 950 properties in over 40 countries around the world. Its diverse lineup of hotels, co-living properties, serviced residences, and more are represented by no less than 14 brands. ASR, the group’s expansive loyalty program, has been refreshed with all sorts of enhanced benefits including the newly launched Ascott Privilege Signatures, which give members special invitations to exclusive international experiences or events.

For more information, visit discoverasr.com/en/the-crest-collection.

 

This article was brought to you by The Ascott Limited.