advertorial

NEED TO KNOW
Phu Quoc’s most-visited attraction, Sunset Town, has become the heart of the island’s tourism boom. Developed by Sun Group, this Mediterranean-inspired enclave has everything, from awe-inspiring architecture and nightly entertainment to its own vibrant neighborhoods, and unforgettable coastal views. With twice-nightly fireworks, extravagant shows, and breathtaking landmarks, Sunset Town has quickly become a must-see destination for every traveler to Phu Quoc.
WHERE IS SUNSET TOWN LOCATED?
Sunset Town is strategically positioned along the island’s southwestern coast, offering sweeping sea views and the most spectacular sunsets in Phu Quoc. It is easily accessible from major hotels in the area and within a short drive from Phu Quoc International Airport.
<div style="height: 10px; width: 100%; background-color: black; margin-bottom: 40px;"></div>
<div id='gallery-1' class='gallery galleryid-150049 gallery-columns-3 gallery-size-full'><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://staging.destinasian.com/partner-content/phu-quocs-most-iconic-destination-sunset-town/sun-group-3-1-1024x683/'><img loading="lazy" decoding="async" width="1024" height="683" src="https://staging.destinasian.com/wp-content/uploads/Sun-Group-3-1-1024x683-1.png" class="attachment-full size-full" alt="A lively group of diverse performers, some dressed as chefs in beige uniforms and others in colorful, patterned pants, posing with the yellow Sun Group sun mascot. They are tossing large baguettes in the air against the backdrop of European-style architecture in Phu Quoc&#039;s Sunset Town. : Sun Group" aria-describedby="gallery-1-151489" srcset="https://staging.destinasian.com/wp-content/uploads/Sun-Group-3-1-1024x683-1.png 1024w, https://staging.destinasian.com/wp-content/uploads/Sun-Group-3-1-1024x683-1-300x200.png 300w, https://staging.destinasian.com/wp-content/uploads/Sun-Group-3-1-1024x683-1-768x512.png 768w" sizes="auto, (max-width: 1024px) 100vw, 1024px" style="width:100%;height:66.7%;max-width:1024px;" /></a>
			</div>
				<figcaption class='wp-caption-text gallery-caption' id='gallery-1-151489'>
				Get ready to take pictures at every corner at Sunset Town.
				</figcaption></figure><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://staging.destinasian.com/partner-content/phu-quocs-most-iconic-destination-sunset-town/sun-group-2-1024x683/'><img loading="lazy" decoding="async" width="1024" height="683" src="https://staging.destinasian.com/wp-content/uploads/Sun-Group-2-1024x683-1.png" class="attachment-full size-full" alt="The stunning Kiss of the Sea show lights up Phu Quoc." aria-describedby="gallery-1-151488" srcset="https://staging.destinasian.com/wp-content/uploads/Sun-Group-2-1024x683-1.png 1024w, https://staging.destinasian.com/wp-content/uploads/Sun-Group-2-1024x683-1-300x200.png 300w, https://staging.destinasian.com/wp-content/uploads/Sun-Group-2-1024x683-1-768x512.png 768w" sizes="auto, (max-width: 1024px) 100vw, 1024px" style="width:100%;height:66.7%;max-width:1024px;" /></a>
			</div>
				<figcaption class='wp-caption-text gallery-caption' id='gallery-1-151488'>
				The stunning Kiss of the Sea show lights up Phu Quoc.
				</figcaption></figure><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://staging.destinasian.com/partner-content/phu-quocs-most-iconic-destination-sunset-town/sun-group-1024x683/'><img loading="lazy" decoding="async" width="1024" height="683" src="https://staging.destinasian.com/wp-content/uploads/Sun-Group-1024x683-1.png" class="attachment-full size-full" alt="Vui-Fest Bazaar - The vibrant night market with cuisine from all over the globe." aria-describedby="gallery-1-151490" srcset="https://staging.destinasian.com/wp-content/uploads/Sun-Group-1024x683-1.png 1024w, https://staging.destinasian.com/wp-content/uploads/Sun-Group-1024x683-1-300x200.png 300w, https://staging.destinasian.com/wp-content/uploads/Sun-Group-1024x683-1-768x512.png 768w" sizes="auto, (max-width: 1024px) 100vw, 1024px" style="width:100%;height:66.7%;max-width:1024px;" /></a>
			</div>
				<figcaption class='wp-caption-text gallery-caption' id='gallery-1-151490'>
				Vui-Fest Bazaar is a vibrant night market featuring cuisine from across the globe.
				</figcaption></figure><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://staging.destinasian.com/partner-content/phu-quoc-new-era-of-tropical-splendor/sun-world-hon-thom-1024x683/'><img loading="lazy" decoding="async" width="1024" height="683" src="https://staging.destinasian.com/wp-content/uploads/Sun-World-Hon-Thom-1024x683-1.png" class="attachment-full size-full" alt="Soar above Phu Quoc’s coastline on the iconic Hon Thom cable car." aria-describedby="gallery-1-151479" srcset="https://staging.destinasian.com/wp-content/uploads/Sun-World-Hon-Thom-1024x683-1.png 1024w, https://staging.destinasian.com/wp-content/uploads/Sun-World-Hon-Thom-1024x683-1-300x200.png 300w, https://staging.destinasian.com/wp-content/uploads/Sun-World-Hon-Thom-1024x683-1-768x512.png 768w" sizes="auto, (max-width: 1024px) 100vw, 1024px" style="width:100%;height:66.7%;max-width:1024px;" /></a>
			</div>
				<figcaption class='wp-caption-text gallery-caption' id='gallery-1-151479'>
				Soar above Phu Quoc’s coastline on the iconic Hon Thom cable car.
				</figcaption></figure><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://staging.destinasian.com/partner-content/phu-quocs-most-iconic-destination-sunset-town/sun-group-2-1-1024x683/'><img loading="lazy" decoding="async" width="1024" height="683" src="https://staging.destinasian.com/wp-content/uploads/Sun-Group-2-1-1024x683-1.png" class="attachment-full size-full" alt="A stunning, panoramic view of the Kiss Bridge (Cầu Hôn) in Phu Quoc, Vietnam, extending over the turquoise sea towards a vibrant sunset. The two elegant, curved bridge sections are dramatically illuminated with warm lighting, separated by a small gap at their ends. The surrounding area features modern Mediterranean-style architecture (Sunset Town) and a calm ocean. ; Sun Group" aria-describedby="gallery-1-151487" srcset="https://staging.destinasian.com/wp-content/uploads/Sun-Group-2-1-1024x683-1.png 1024w, https://staging.destinasian.com/wp-content/uploads/Sun-Group-2-1-1024x683-1-300x200.png 300w, https://staging.destinasian.com/wp-content/uploads/Sun-Group-2-1-1024x683-1-768x512.png 768w" sizes="auto, (max-width: 1024px) 100vw, 1024px" style="width:100%;height:66.7%;max-width:1024px;" /></a>
			</div>
				<figcaption class='wp-caption-text gallery-caption' id='gallery-1-151487'>
				With the return of Awaken Sea, Phu Quoc Island now hosts three spectacular shows every day, offering nonstop entertainment for visitors.
				</figcaption></figure>
		</div>

&nbsp;
WHAT MAKES SUNSET TOWN SPECIAL?
Mesmerizing Scenery &amp; Photo Spots
At Sunset Town, scenery, culture, and entertainment come together in extraordinary ways. The town is filled with memorable photography spots such as Dragon Ladder, the Arc de Triomphe, and the dramatic Helios Waterfall, attracting visitors eager to capture its unique charm. The Mediterranean-inspired architecture, reminiscent of Italy’s Amalfi Coast, incorporates clever Vietnamese adaptations such as smaller windows and steeper roofs suited for the island’s tropical climate. One of the most iconic landmarks: the Kiss Bridge, takes inspiration from Michelangelo’s Creation of Adam and the East Asian legend of The Weaver Girl and the Cowherd, creating a poetic moment where the two arms of the bridge almost meet beneath one of the world’s most remarkable sunsets.
Nightly Fireworks &amp; Spectacular Shows
As evening falls, <a href="https://sunparadiseland.com/en/tin-tuc/sunset-town-phu-quoc-kicks-off-the-festive-season-with-a-lineup-of-exciting-new-attractions-12535?utm_source=destinasian&amp;utm_medium=referral&amp;utm_campaign=destinasian_feature">Sunset Town</a> transforms into a world-class entertainment hub. This is the only place in the whole world that has two unique firework shows every single night, year-round. Visitors can also experience renowned shows such as <a href="https://visitphuquoc.com.vn/en/kiss-of-the-sea-show?utm_source=destinasian&amp;utm_medium=referral&amp;utm_campaign=destinasian_feature">Kiss of the Sea</a>, a Guinness World Record production, and <a href="https://sunparadiseland.com/en/tin-tuc/detailed-guide-on-how-to-buy-tickets-for-symphony-of-the-sea-12678?utm_source=destinasian&amp;utm_medium=referral&amp;utm_campaign=destinasian_feature">Symphony of the Sea</a> makes a return for the second season: a thrilling multi-sensory spectacle blending music, lights, technology, and live performance.
Record-Breaking Cable Car Experience
The journey to Hon Thom begins right from Sunset Town with the world record Hon Thom Cable Car. Officially recognized as the longest three-wire cable car at nearly eight kilometers, it offers a one of a kind aerial experience that international travelers unanimously rank as their favorite activity in Phu Quoc. The ride glides above jade colored waters, fishing villages, and scattered islets, creating an unforgettable transition from the Mediterranean inspired streets of Sunset Town to the tropical beauty of Hon Thom Island. This is the only experience of its kind in Vietnam and a defining icon of Phu Quoc tourism.
Vibrant Neighborhoods &amp; Nightlife
Sunset Town also comes alive through its vibrant neighborhoods. The bustling VUI-Fest Bazaar—named after the Vietnamese phrase “Vui Phet,” meaning “very happy”—is the liveliest night market in Phu Quoc. It also offers a wide range of authentic Vietnamese specialties and souvenirs, making it a must-visit stop for gifts or local treats.
Nearby, the newly opened Sunset Bazaar features stylish restaurants serving a diverse selection of Japanese, European, and Vietnamese dishes. Adding to its unique offerings, the town is home to Vietnam’s first <a href="https://sunparadiseland.com/en/tin-tuc/phu-quoc-the-first-destination-of-eric-kayser-and-maison-kayser-in-vietnam-12976?utm_source=destinasian&amp;utm_medium=referral&amp;utm_campaign=destinasian_feature">Maison Kayser</a> bakery, where guests can enjoy authentic French pastries in a European-style setting, while enjoying ocean views.
Dine Until Your Heart&#8217;s Content at Sunset Town
Foodies will not want to miss what Sunset Town has to offer. From the seafront VUI Fest Bazaar, the first creative night market by the sea in Vietnam with a wide range of food stalls with cuisine from all around the globe, to the buzzy Sunset Bazaar with its mix of Japanese, Korean and Western style eateries, the town feels like an open air food festival every night of the week.
Diners can upgrade the experience with Mare at La Festa Phu Quoc, Curio Collection by Hilton, where handmade pasta, Mediterranean grilled seafood and Italian inspired dishes are served with sunset views. Muslim travelers are also well catered for thanks to dedicated Halal restaurants around Sunset Town, such as Halal Toyyiban Restaurant, Farah Steak Bistro in Vui- 
Fest Bazaar or Chai Wala in Sunset Bazaar, which offer a wide variety of halal-friendly dining options.
For beer enthusiasts, Sunset Town offers a unique tasting experience at the Phu Quoc Brew House. Here you can discover Sun KraftBeer, available exclusively on the island in six distinctive flavors. Popular venues to enjoy this island brew include Sun Bavaria GastroPub, known for the best vantage point to enjoy the Symphony of the Sea, and Loop Bar, with its jacuzzi pools and exceptional fireworks views, elevating the nightlife experience.
Additionally, the beachfront area amplifies the town’s energy. Sunset Town’s central beach hosts vibrant shows every evening, including Awaken Sea and Symphony of the Sea, turning the shoreline into an outdoor theatre. At its heart, Sunset Beach Club provides the perfect front-row seat to the performances, where guests can indulge in thoughtfully curated drinks and snacks designed for the ultimate seaside night out.
Every corner of Sunset Town is Photogenic
At Sunset Town, scenery, culture, and entertainment come together in extraordinary ways. The town is filled with memorable photography spots such as Dragon Ladder, the Arc de Triomphe, and the dramatic Helios Waterfall, attracting visitors eager to capture its unique charm. The Mediterranean-inspired architecture, reminiscent of Italy’s Amalfi Coast, incorporates clever Vietnamese adaptations such as smaller windows and steeper roofs suited for the island’s tropical climate. One of the most iconic landmarks: the Kiss Bridge, takes inspiration from Michelangelo’s Creation of Adam and the East Asian legend of The Weaver Girl and the Cowherd, creating a poetic moment where the two branches of the bridge almost meet beneath one of the world’s most remarkable sunsets.
All-day Street Shows
There will be day-long entertainment happening all around Sunset Town. The Yum Yum Show blends French culinary artistry with Mediterranean carnival spirit, turning the craft of baking into an interactive street performance shaped by jazz movement and visual storytelling. Meanwhile, 
the island’s festive energy is celebrated at The Beer King Show celebrated through multilingual call-and-response rituals, high energy Malambo sequences, and the signature “1 2 3 Dzo,” creating a seamless link between neighborhoods. Sunny, the new mascot of Sun Group’s entertainment ecosystem in Vietnam, will lead the dynamic street performances that define the lively atmosphere of Sunset Town. Stay tuned, for more shows to come!
Brand new addition to La Festa Phu Quoc, Curio Collection by Hilton
Terza 3 is the latest addition to La Festa Phu Quoc, Curio Collection by Hilton, named after the Italian word for “third” to reflect its position within the hotel collection. What sets Terza 3 apart is its location at the heart of Sunset Town directly facing the Campanile clock tower, giving it one of the most striking viewpoints in the area. A vivid Mediterranean style design with warm colors, elegant textures, and thoughtful interior details merges classic European charm with subtle Asian refinement. Designed for guests who appreciate privacy, aesthetics, and a sense of artistic living, Terza 3 offers rooms that feel curated and expressive, adding a distinctive character to the overall La Festa experience.
So Many Places to Stay, You Might Never Want to Leave
Sunset Town offers a wide selection of accommodations from budget friendly boutique hotels to high-end beachfront properties, all set within walking distance of Kiss Bridge, the Kiss of the Sea show and the lively VUI Fest and Sunset Bazaar. The most luxurious option is La Festa Phu Quoc, Curio Collection by Hilton, a five star Mediterranean inspired resort with an infinity 
pool facing the sunset and direct views of the nightly fireworks from many rooms. Its Amalfi Coast style rooms and suites, Italian dining at Mare, diverse restaurants and bars and photogenic design make it the top upscale stay in Sunset Town.
WHY DOES SUNSET TOWN STAND OUT?
With its captivating scenery, world-class entertainment, vibrant culinary offerings, and strong tourism momentum, Sunset Town represents the essence of Phu Quoc’s transformation into a global destination. It continues to attract travelers from around the world and offers remarkable potential for future investment, making it a showcase of Sun Group’s vision for the island.
This article was brought to you by DestinAsian and <a href="https://sungroup.com.vn/en?DestinAsian">Sun Group.</a>

Vietnam

Phu Quoc’s Most Iconic Destination

Sunset Town