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Discover how Oakwood, under The Ascott Limited, is evolving to redefine hospitality with a focus on wellness, flexibility, and holistic experiences.
<figure id="attachment_141759" aria-describedby="caption-attachment-141759" style="width: 1200px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-141759 size-full" src="https://staging.destinasian.com/wp-content/uploads/Oakwood-Ha-Long-Garden-View-Villa-3.jpg" alt="Oakwood Ha Long - Garden View Villa." width="1200" height="800" srcset="https://staging.destinasian.com/wp-content/uploads/Oakwood-Ha-Long-Garden-View-Villa-3.jpg 1200w, https://staging.destinasian.com/wp-content/uploads/Oakwood-Ha-Long-Garden-View-Villa-3-300x200.jpg 300w, https://staging.destinasian.com/wp-content/uploads/Oakwood-Ha-Long-Garden-View-Villa-3-1024x683.jpg 1024w, https://staging.destinasian.com/wp-content/uploads/Oakwood-Ha-Long-Garden-View-Villa-3-768x512.jpg 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /><figcaption id="caption-attachment-141759" class="wp-caption-text">Inside Garden View Villa at Oakwood Ha Long.</figcaption></figure>
Since early 2024, Oakwood has undergone a brand refresh to strengthen its positioning and better cater to its key target audience: the modern bleisure traveler. Emphasizing a commitment to delivering the Comforts of Home and Beyond, Oakwood now seamlessly integrates business connectivity with amenities for relaxation and leisure. Thoughtfully curated activities and programs allow guests to effortlessly blend work and play.
A pivotal part of this refresh is the introduction of two brand signatures: Home on a Plate and All You Knead is Comfort. These initiatives highlight Oakwood’s focus on F&amp;B – a unique differentiator within The Ascott Limited portfolio. Home on a Plate ensures that each property offers diverse and accessible dining experiences, while All You Knead is Comfort celebrates the universal appeal of comfort food and aims to provide guests with home-like culinary experiences during their stays. This campaign presents engaging culinary programs designed to enhance guests’ connection to food and culture.
Properties such as <a href="https://www.discoverasr.com/en/oakwood/australia/oakwood-premier-melbourne">Oakwood Premier Melbourne</a> highlight this renewed focus. The hotel&#8217;s seamless fusion of the convenience of a hotel with the comfort of serviced apartments has been further enhanced. Similarly, <a href="https://www.discoverasr.com/en/oakwood/japan/oakwood-suites-yokohama?utm_source=google&amp;utm_medium=maps&amp;utm_campaign=hq-google-gbp-alwayson-all-en-jp-jp-oakwoodsuitesyokohama-gbp">Oakwood Suites Yokohama</a> integrates sophisticated accommodation with dynamic culinary experiences, all while offering breathtaking views of both the city and waterfront. Meanwhile, <a href="https://www.discoverasr.com/en/oakwood/indonesia/oakwood-premier-cozmo-jakarta">Oakwood Premier Cozmo Jakarta</a> continues to set a benchmark for serviced living, where spacious, elegantly appointed apartments and cutting-edge business facilities are now complemented by world-class dining options.
<figure id="attachment_141761" aria-describedby="caption-attachment-141761" style="width: 1200px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-141761 size-full" src="https://staging.destinasian.com/wp-content/uploads/Oakwood-Premier-Cozmo-Jakarta-swimming-pool.jpg" alt="Swimming pool with city view at Oakwood Premier Cozmo Jakarta." width="1200" height="800" srcset="https://staging.destinasian.com/wp-content/uploads/Oakwood-Premier-Cozmo-Jakarta-swimming-pool.jpg 1200w, https://staging.destinasian.com/wp-content/uploads/Oakwood-Premier-Cozmo-Jakarta-swimming-pool-300x200.jpg 300w, https://staging.destinasian.com/wp-content/uploads/Oakwood-Premier-Cozmo-Jakarta-swimming-pool-1024x683.jpg 1024w, https://staging.destinasian.com/wp-content/uploads/Oakwood-Premier-Cozmo-Jakarta-swimming-pool-768x512.jpg 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /><figcaption id="caption-attachment-141761" class="wp-caption-text">Swimming pool with city view at Oakwood Premier Cozmo Jakarta.</figcaption></figure>
To solidify its commitment to culinary excellence and guest experience, Oakwood launched a global culinary campaign in January 2025. This initiative celebrates the brand’s dedication to comfort and connection through a series of gastronomic experiences, including exclusive chef-led masterclasses and food tasting events. Complementing this initiative is the launch of a digital cookbook, featuring recipes curated by chefs from Oakwood locations worldwide, showcasing the diverse culinary influences.
Beyond its brand evolution, Oakwood continues to expand its global footprint, introducing properties in key destinations while staying true to its promise of providing comfort, flexibility, and enriching experiences. A flagship addition to the portfolio is <a href="https://www.discoverasr.com/en/oakwood/vietnam/oakwood-ha-long">Oakwood Residence Ha Long</a> in Vietnam, where both business and leisure travelers can enjoy panoramic views of Ha Long Bay while experiencing top-tier hospitality.
In China, <a href="https://www.discoverasr.com/en/oakwood/china/oakwood-suites-chongli">Oakwood Suites Chongli</a> brings a new level of luxury to the picturesque Chongli district in Zhangjiakou, offering serviced apartments with unobstructed views of lush green landscapes and serene mountain backdrops. Meanwhile, <a href="https://www.discoverasr.com/id/oakwood/indonesia/oakwood-hotel-apartments-grand-batam">Oakwood Hotel &amp; Apartments Grand Batam</a> in Indonesia delivers a perfect blend of comfort and convenience, making it an ideal choice for both corporate guests and vacationers.
The Oakwood brand prioritizes holistic travel experiences, offering tailored solutions that enhance both physical and mental well-being. Across its properties, travelers can enjoy health-conscious amenities such as fitness centers, spas, and curated wellness programs designed to rejuvenate the mind and body. Through these initiatives, Oakwood addresses the growing demand for experiences that go beyond accommodation, fostering personal growth and fulfillment.
Oakwood’s commitment to excellence is perhaps most evident in its<a href="https://www.discoverasr.com/en/oakwood#signatures"> Oakwood Premier</a> collection, which redefines luxury living. These offerings create an elevated experience for discerning travelers seeking a blend of leisure and business amenities.
Looking ahead, Oakwood is poised for growth across Asia-Pacific and beyond. With exciting new properties planned for 2025, the brand is expanding its presence in iconic destinations globally. Notable openings include properties in key cities across Asia and Europe, emphasizing Oakwood’s ambition to cater to a diverse, international clientele.
Each property reflects the brand&#8217;s unique ability to adapt to different markets while maintaining a consistent focus on guest satisfaction. Oakwood’s evolution also aligns with<a href="https://destinasian.com/readers-choice-awards/2024-winners/best-serviced-residence-brands"> Ascott’s</a> commitment to sustainability and technology-driven innovation. 
Through eco-friendly practices and guest-focused advancements, such as smart room features and enhanced digital services, the brand ensures a seamless and modern experience. This forward-thinking strategy positions Oakwood as a leader in providing meaningful stays that cater to the diverse needs of today’s traveler, offering a perfect balance of work, relaxation, and personal enrichment.
To explore more about Oakwood’s refreshed portfolio, signature offerings, and exciting upcoming properties, visit<a href="https://www.discoverasr.com/en/oakwood"> Discover Oakwood</a>. Follow<a href="https://www.instagram.com/oakwood.official/?hl=en"> Oakwood on Instagram</a> for the latest updates, travel inspiration, and exclusive offers tailored to modern travelers.
This article was brought to you by DestinAsian and Oakwood.

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